HOW VALUABLE ARE OUR LIVES?

I remember watching Groucho Marx's  TV Series, "YOU BET YOUR LIFE" ......and wondered 'why is it called this?'. I hear people, hyperbolically,  exclaiming, "This is to die/KILL for!", "I'm/She's/He's dying to go/hear/see/do"....something or another....;  "I'm dying to go!";  "That jacket's to die for!"......Likewise, it is common to hear "I'd kill for a ticket to that concert!";  "That hat is a killer!";  'a game's  killer blow'...... What's our colloquial language expressing about dying and killing?   

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