ADVERTISING .....I HAD A CUP OF OVALTINE EVERY MORNING FOR MOST OF MY PRE-TEEN/EARLY-TEEN YEARS.....GUARANTEED, IN WRITING, TO MAKE MORE OF A 'MAN' OUTTA ME.......

WHILE  MOST OF MY CONTEMPORARY MALE FRIENDS HAD BOWLS OF WHEATIES....'BREAKFAST OF CHAMPIONS'.......  AND RICE KRISPIES WERE, THEN, FOR KIDS!  CONFORMITY TO ADVERTISING PROSPECTI, ENGINEERED BY MERCHANDISING PSYCHOLOGISTS,  FOOD ENGINEERS, GRAPHIC ARTISTS AND 'BIG BUSINESS' HAS, ALWAYS, DETERMINED THE COURSES OF HUMANS AS THEY EMERGE INTO THE WORLDS OF GREY-FLANNELED SUITS AND THEIR EMOTIONALLY-SECURE EXPECTATIONS OF 'NORMALITY'......["BE A 'CLEAVER'.....NOT A HEATHEN BEATNIK]....AND, DEFINITELY, NOT GAY"....THE ADS AFFIRM..TO THE WATCHING EYES AND LISTENING EARS OF THE GULLIBLE, WHITE-PICKET-FENCED  CONFORMISTS........O.K., WALLY.....NO MORE PINK SOCKS......WE'RE 'GOING COLOR' NEXT SEASON........AND EVERYONE WILL 'SEE'!  



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