WHILE MOST OF MY CONTEMPORARY MALE FRIENDS HAD BOWLS OF WHEATIES .... 'BREAKFAST OF CHAMPIONS'.. ..... AND RICE KRISPIES WERE, THEN, FOR KIDS ! CONFORMITY TO ADVERTISING PROSPECTI, ENGINEERED BY MERCHANDISING PSYCHOLOGISTS, FOOD ENGINEERS, GRAPHIC ARTISTS AND 'BIG BUSINESS' HAS, ALWAYS, DETERMINED THE COURSES OF HUMANS AS THEY EMERGE INTO THE WORLDS OF GREY-FLANNELED SUITS AND THEIR EMOTIONALLY-SECURE EXPECTATIONS OF 'NORMALITY'...... ["BE A 'CLEAVER'.....NOT A HEATHEN BEATNIK] ....AND, DEFINITELY, NOT GAY" ....THE ADS AFFIRM..TO THE WATCHING EYES AND LISTENING EARS OF THE GULLIBLE, WHITE-PICKET-FENCED CONFORMISTS........O.K., WALLY.....NO MORE PINK SOCKS......WE'RE 'GOING COLOR' NEXT SEASON........AND EVERYONE WILL 'SEE'!